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FOR IMMEDIATE RELEASE                                                               
October 19, 2009                                                         

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Sherrie Berger
Anousheh Barbezieux

Bollywood Meets Nollywood, at IONIFF Port Harcourt 09

Bollywood the largest producer of movies in the world will for the first time in Nigeria meet with Nollywood the second largest producer of movies in terms of titles.

The meeting of these great institutions of filmmaking is made possible by the producer of IONIFF Port Harcourt 09, Omcomm who have appointed Parminder Vir OBE as Programme Consultant to produce this section of the programme on Connecting Bollywood to Nollywood.

For over fifty years, audiences in Nigeria have been watching Bollywood movies, embracing the songs, fashion and stories of this film culture. “I am always amazed at the ease with which Nigerians will recall the names of the Bollywood stars, the dialogue and even sing the songs, given that this is not their language or culture”. Parminder Vir

“Over the years, I have become a great admirer of the Nollywood film industry which is very similar to the Bollywood film industry with their “can do “attitude. In the absences of government support, both have created an industry which contributes substantially to the wealth of the nation”. Parminder Vir

As part of the programme leading Bollywood Producers will be invited to share their experience of the industry, it’s cultural and economical value, and explore collaboration opportunities for Nollywood Producers to work with the Indian film industry. There will also be a panel discussion on new models of financing media in terms of developing creative and financial partnerships and accessing new market.

Connecting Bollywood to Nollywood will also celebrate the stars of the world’s largest film industries by inviting a major Bollywood celebrity to attend the festival as guest of honor.

Parminder Vir OBE is an award-winning film and television producer of drama, documentary, current affairs and entertainment with over 20 years experience who has worked with BBC, ITV, Channel Four and Carlton Television... Vir’s credits include Babymother, a reggae musical, with acclaimed documentaries such as Algeria Women at War, and The Sex Warriors and the Samurai

Parminder is the Managing Director of PVL Media Consultants which specializes in accessing multi cultural markets and raising private equity finance for film and media businesses.

She is also a non executive director of Goldcrest Films, advising on investment of an EIS Film fund, former manager in charge of Ingenious World Cinema, an equity fund set up by Ingenious Media Investment, investing in feature films from the emerging markets. I

n 2007, Parminder founded the Mayfair Media Club, a network of media financiers, business and creative entrepreneurs where creativity meets business. She revealed that “the club aspires to connect emerging market markets media and entertainment industries to its developed counterparts for business growth”.

A regular speaker and panelist at International Film Festivals and media conferences on international film finance, co-productions and emerging media opportunities in India, China and other emerging markets, Parminder is also on the board of several organizations working in various capacities as director or non executive director. Some of the organizations include Screen Writers festival, Department for Culture, Media and Sport, Patron of Skillset, Young Vic Theatre, UK India Business Council and TiE Charter.

The award winner has other interesting parts particularly in production. It is important to state that her service in broadcasting and film industry in the queen’s birthday honors list in 2002 got the prestigious OBE.

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